Having worked in a bike shop for a couple of years now, I have discovered several smaller companies that create some awesome parts. White Industries is no exception. Mostly dedicated to hubs, White Industries creates high-end parts that are beautiful to hipsters or bicycle enthusiasts alike.
Recently, White Industries came out with their new Urban Platform Pedal. While this pedal looks crazy nice (and wide for your fancy shoes) the price seems a little steep at $235. Personally, I still prefer clipless, but these new pedals are a close second on my list if I were to use clips and straps.
Also, while you're over at White Industries website, check out their Track Hubs. Can you say bling?
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